EL LIBRO AZUL DEL PROTOCOLO Y LAS RELACIONES PUBLICAS - José Daniel Barquero Cabrero, Fernando Ferná

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Condition of the lot: Normal (with signs of use)

Autor: José Daniel Barquero Cabrero, Fernando Fernández, FERNANDO FERNANDEZ, JOSE DANIEL BARQUERO CABRERO

ISBN: 844814158X

EAN: 9788448141585


En esta obra encontrara el lector los aspectos mas importantes relacionados con el protocolo y las relaciones publicas, tanto desde la perspectiva puramente documental o academica, como desde la dimension mas practica. Se trata de una obra sistematica y rigurosa, tecnicamente fundamentada. En la sociedad de este tercer milenio existe y se exige todo un ceremonial a la hora de organizar un evento o un acto institucional. De ahi que los profesionales de Relaciones Publicas y los del Protocolo trabajen habitualmente juntos.
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