Libros: Crossing the Chasm- 9780066620022 - Foto 1
Libros: Crossing the Chasm- 9780066620022 - Foto 1

Crossing the Chasm- 9780066620022

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Condition of the lot: Very Good (new or like new, without any signs of use)

: Crossing the Chasm es una guía esencial para el marketing de productos de alta tecnología. Geoffrey A. Moore presenta estrategias para superar el abismo entre los primeros adoptantes y los clientes convencionales, permitiendo que las empresas tecnológicas alcancen el éxito en el mercado masivo. Esta edición revisada ofrece nuevas perspectivas sobre las realidades del marketing de alta tecnología, con un enfoque especial en Internet. EAN: 9780066620022 Tipo: Libros Categoría: Negocios y Economía|Tecnología Título: Crossing the Chasm Autor: Geoffrey A. Moore Editorial: Harperbusiness Idioma: en Páginas: 227 Formato: tapa blanda
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Crossing the Chasm- 9780066620022
8,93 €

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