Customer experience for dummies.- Barnes, Roy; Kelleher, Bob

Hoboken, New Jersey Wiley. Customer services., Customer relations, Management., Electronic books 23 cm. Encuadernación en tapa blanda de editorial ilustrada. Idioma Inglés. Roy Barnes, Bob Kelleher. For dummies. Making everything easier! --Cover. Includes index. Includes bibliographical references and index. Electronic reproduction. Sebastopol, CA : O Reilly Media, Inc. , ©2022. Available in HTML format. Description based on contents viewed 17 August 2022. English. Description based on online resource; title from PDF title page (ebrary, viewed November 12, 2014). Other format: ISBN: 1-322-24388-3. Contents Title Page; Copyright Page; Contents at a Glance; Table of Contents; Introduction; About This Book; Foolish Assumptions; Icons Used in This Book; Beyond the Book; Where to Go from Here; Part I: What Is Customer Experience?; Chapter 1: Basic Training: Customer Experience Basics; Eight Steps to Creating a Great Customer Experience Program; Step 1: Developing and deploying your customer experience intent statement; Step 2: Building touchpoint maps; Step 3: Redesigning touchpoints; Step 4: Creating a dialogue with your customers; Step 5: Building customer experience knowledge in the workforce . Cubierta deslucida. ISBN: 1118756045; 1118756215