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Dirección de marketing.- Kotler, Philip

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Prentice Hall. 1995. Organización de mercados. Marketing. Venta. Consumo (658.8) 24 cm. XXVIII, 851 p. gráf. Encuadernación en tapa blanda de editorial ilustrada. Kotler, Philip 1931-. Revisión, Teresa Orbis. Bibliografía. Índice. Traducción de: Marketing management. 8th ed. Gestión de marketing. Cámara, Dionisio. Grande Esteban, Ildefonso. 1954- .
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