Fundamentals of marketing.- Stanton, William J; Futrell, Charles

McGraw-Hill. 1987. Marketing., Bibliography, Illustrated, Export marketing., Marketing - Third World., Marketing - Developing countries., Marketing - Underdeveloped countries., Marketing - Case studies 25 cm. xx, 666 p. : ill. (some col.). Encuadernación en tapa blanda de editorial ilustrada. Idioma Inglés. Includes bibliographical references and indexes. by William J Stanton and Charles Futrell. McGraw-Hill series in marketing. Includes index. Previous ed. : 1984 . ISBN: 0070609438