Ideas sobre estrategia

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Deusto. 1998. Gestión y organización de la industria, del comercio y de las comunicaciones (65.012.2) 24 cm. 370 p. Encuadernación en tapa dura de editorial con sobrecubierta. The Boston Consulting Group ; coordinadores de la edición, Carl W. Stern y Georges Stalk, Jr. ; traducción, Joxe Borja. Traducción de: Perspectives on strategy from The Boston Consulting Group. Planificación estratégica. Stalk, George. 1951- . ISBN: 8423416089
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