La guerra de la mercadotecnia.- Ries, Al; Trout, Jack

Marketing., Marketing., Competition., Marketing., Marketing, Competition., MARKETING, Illustrated 22cm. viii,216p : ill. Encuadernación en tapa blanda de editorial ilustrada. by Al Ries and Jack Trout. Marketing. Ill and text on lining papers. Includes index . ISBN: 007052730X