Marketing de boca en boca - Rosen, Emanuel

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9501522024 - 2001 - Rosen, Emanuel, - Encuadernación de tapa blanda - M010022. Vergaran Business - 305pp - A pesar del acoso diario de la publicidad y otra estrategias de marketing tradicionales, las estadísticas indican que es la comunicación de boca en boca lo que convence a los consumidores.16x25. 305pp. G. MARKETING L36020
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