LIDERAZGO DE MARCA - DAVID A. AAKER, Erich Joachimsthaler, ERICH JOACHIMSTHALER, DAVID A. AAKER

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Condition of the lot: Normal (with signs of use)

Autor: DAVID A. AAKER, Erich Joachimsthaler, ERICH JOACHIMSTHALER, DAVID A. AAKER

ISBN: 8423417573

EAN: 9788423417575


En este libro Aaker analiza la creacion de marca, cuales son sus caracteristicas y los pasos necesarios para que una marca sea creadora de valor para la empresa, como debe relacionarse con las otras marcas, como comunicarla y cual es su relacion con Internet. Ademas analiza como afecta a la organizacion gestionar marcas en un mercado global.
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From 09/10/2025
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150,00 €

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