MARKETING: CONCEPTOS BASICOS Y CONSIDERACIONES FUNDAMENTALES - José Ramón Sánchez Guzmán, JOSE RAMON

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Condition of the lot: Normal (with signs of use)

Autor: José Ramón Sánchez Guzmán, JOSE RAMON SANCHEZ GUZMAN

ISBN: 8448116143

EAN: 9788448116149


El titulo de esta obbra refleja su intencionalidad claramente resolutoria de uno de los problemas mas acuciantes con que se enfrenta el estudiante de marketing: la existencia de un texto en el que se expliquen de forma pormenorizada los conceptos que determinan la accion comercial de la empresa y se realicen consideraciones sobre ellos basadas en los reesultados de investigaciones relevantes y en las propias experiencias del autor.
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