Festive Graphics: The Art and Design of Promotional Mailing - Scott Witham - ISBN 2880467918

The nightmare brief for design consultancies around the world is ? what shall we do for Christmas this year? Festive is a collection of the coolest yule solutions. Every year, designers are faced with the need to reinvent ways to charm their clients and thank them for their business while convincing them that they are the best creative resource available. From specially commissioned bottles of vodka to pressed aluminium, from live Christmas trees to completely illuminated building fa?ades, Festive showcases the highest quality examples of design ingenuity and wit. Both humorous and useful, it reveals the thoughts and rationale of the designers whose work is featured, thus making Festive inspirational beyond the Christmas brief.