KEY ACCOUNT PLANS: THE PRACTITIONERS GUIDE TO PROFITABLE PLANNING

DE Lynette Ryals / Malcolm McDonald. Elsevier, 2008. Texto en inglés. To manage key accounts profitably you need strategic planning that works. This book is the definitive guide to achieving this based on the unmatched practical and research experience of Ryals and McDonald. 394 pp. 24 x 19. Tapa blanda de editorial ilustrada con solapas. Sin subrayados. Perfecto estado de conservación. ISBN: 9780750683678