DE Jeffrey K. Liker y James M. Morgan. Productivity Press, 2006. Texto en inglés. XX + 377 pp. 23 x 16. The ability to bring new and innovative products to market rapidly is the prime critical competence for any successful consumer-driven company. All industries, especially automotive, are slashing product development lead times in the current hyper-competitive marketplace. This book is the first to thoroughly examine and analyze the truly effective product development methodology that has made Toyota the most forward-thinking company in the automotive industry. Tapa dura de editorial ilustrada. Sin subrayados ni anotaciones. Perfecto estado de conservación. ISBN: 9781563272820