Web Analytics 2.0 | Avinash Kaushik

​"Web Analytics 2.0" by Avinash Kaushik (Sybex / Wiley)
472 pages
Paperback
​A must-have classic for digital marketers, web analysts, e-commerce managers, and tech enthusiasts! Written by industry authority Avinash Kaushik (former Digital Marketing Evangelist at Google), this book serves as the ultimate guide to moving beyond basic data collection and leveraging web analytics for real, data-driven business growth. It covers key performance indicators (KPIs), multi-channel attribution, conversion rate optimization (CRO), and practical frameworks for experimentation and user behavior analysis. Essential reading for anyone looking to level up their digital strategy. In great condition and ready for fast shipping!