Advertising Confluence- 9781137492241

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: Este libro ofrece una combinación única de pensamiento tradicional y contemporáneo sobre publicidad y promociones de marca integradas en todo el mundo. Los autores reúnen artículos que analizan la publicidad social creativa en Estados Unidos, Francia y Túnez, ofreciendo un amplio espectro de confluencia publicitaria tanto del mundo desarrollado como del mundo en desarrollo. EAN: 9781137492241 Tipo: Libros Categoría: Negocios y Economía|Tecnología Título: Advertising Confluence Autor: A. Arora| S. Bacouël-Jentjens Editorial: Palgrave Pivot Idioma: en Páginas: 138 Formato: tapa dura
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