Cómo preparar un plan de márketing.- Stapleton, John

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Deusto. 1992. Organización de mercados. Marketing. Venta. Consumo (658.8) 23 cm. 321 p. gráf. Encuadernación en tapa blanda de editorial. How to prepare a marketing plan, 4th. ed. Planificación . ISBN: 8423410315
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