Contemporary Strategy Analysis (FIFTH EDITION) - Robert M. Grant

Autor:		Robert M. Grant
Editorial:		WileyBlackwell
Año:		2005
ISBN:		9781405119993
Encuadernación:		Tapa Blanda
Idioma:		spa
Ilustrador:		...

This best-selling text has gained widespread recognition for its rigorous approach to business strategy analysis. Introducing students to the fundamental concepts and principles of strategy, it reflects current academic thinking and management practice, and gives students the tools they need to formulate and implement strategies that will enhance the performance of their organizations. Now in its fifth edition, the book has been thoroughly revised and updated to: bull; bull;feature additional material on the strategic planning processes within companies bull;reflect recent work in the areas of resources and capabilities, industry evolution, and global strategy and the multinational company bull;include revisions to the section on knowledge management to reflect the maturing of this field bull;provide a more integrated view of corporate scope, and the organization and management of the multi-business firm bull;reconsider the shareholder value model. The website features a Guide for Instructors, downloadable PowerPoint slides, and a selection of new cases to help lecturers plan their courses and make teaching even easier. Texto en inglés. Tapa blanda de editorial ilustrada. Sin subrayados ni anotaciones. Perfecto estado de conservación.