Copycats- 9781422126738

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: En 'Copycats', Oded Shenkar explora cómo las empresas inteligentes utilizan la imitación como una estrategia para obtener una ventaja competitiva. Analiza la imitación en el contexto de la gestión, la economía y la planificación estratégica, ofreciendo una perspectiva sobre cómo las empresas pueden innovar y tener éxito a través de la imitación inteligente. El libro aborda temas como la difusión de innovaciones y la gestión de nuevos productos, proporcionando ejemplos y estudios de casos. EAN: 9781422126738 Tipo: Libros Categoría: Negocios y Economía Título: Copycats Autor: Oded Shenkar
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From 19/09/2022
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Copycats- 9781422126738
12,41 €

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