Getting to VITO- 9780471675198

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En este libro, Anthony Parinello, experto en ventas a altos ejecutivos, presenta un plan de 10 pasos para llegar a la mente, el presupuesto y la lista de tareas del Very Important Top Officer (VITO). El autor ofrece consejos prácticos sobre cómo encontrar y precalificar al VITO real, establecer valor a sus ojos, comunicarse eficazmente y superar objeciones. Dirigido a profesionales de ventas, este libro proporciona estrategias para convertirse en un asesor de confianza y cerrar acuerdos con éxito.
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