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How Industries Evolve: Principles for Achieving and Sustaining Superior Performance - Anita M. McGah

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Autor: Anita M. McGahan
Editorial: Harvard Business School Press
Año: 2004
ISBN: 9781578518401
Encuadernación: Tapa Dura
Idioma: spa
Ilustrador: ...

Texto en inglés. Tapa dura con sobrecubierta de editorial ilustrada. Como nuevo. There are specific rules that govern how change can successfully occur in a given industry Companies whose growth strategies follow the rules of their industry succeed; those who break the rules fail. This book shows how to align strategy with the principles of industry change to achieve sustainable growth.Growth and innovation are essential for the long-term survival of every company and they are also the two arenas in which companies most consistently fail. This book offers a compelling reason for why this is happening and a breakthrough framework for turning it around.
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From 16/10/2013
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