Market-driven Management- 9780333793183

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: Este libro, titulado 'Market-driven Management: Strategic and Operational Marketing', ofrece una perspectiva orientada al mercado, desafiando el concepto tradicional de las 4P y el papel funcional de los departamentos de marketing. A través de ejemplos internacionales de diversos sectores, desde la manufactura hasta los servicios y el comercio, el texto culmina con estudios de caso extensos. Es una introducción al marketing estratégico y operativo. EAN: 9780333793183 Tipo: Libros Categoría: Negocios y Economía Título: Market-driven Management Autor: Jean-Jacques Lambin Editorial: Palgrave Macmillan Idioma: en Páginas: 768 Formato: tapa dura
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From 19/09/2022
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