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Este libro, 'Marketing Effectiveness: Insights from Accounting and Finance', explora la intersección entre el marketing, la contabilidad y las finanzas. Editado por Stanley J. Shapiro y V.H. Kirpalani, ofrece perspectivas sobre cómo las prácticas contables y financieras pueden mejorar la efectividad de las estrategias de marketing. Publicado en 1984 por Allyn and Bacon, el libro incluye bibliografías e índice, y consta de 542 páginas.
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