Marketing Effectiveness- 9780205079940

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: Este libro, 'Marketing Effectiveness: Insights from Accounting and Finance', explora la intersección entre el marketing, la contabilidad y las finanzas. Editado por Stanley J. Shapiro y V.H. Kirpalani, ofrece perspectivas sobre cómo las prácticas contables y financieras pueden mejorar la efectividad de las estrategias de marketing. Publicado en 1984 por Allyn and Bacon, el libro incluye bibliografías e índice, y consta de 542 páginas. EAN: 9780205079940 Tipo: Libros Categoría: Negocios y Economía Título: Marketing Effectiveness Autor: Stanley J. Shapiro| V. H. Kirpalani Editorial: Allyn & Bacon Idioma: en Páginas: 542 Formato: tapa blanda
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