Net Gain- 9780875847597

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En 'Net Gain', John Hagel III y Arthur G. Armstrong exploran cómo las comunidades virtuales están transformando los mercados. Este libro ofrece un modelo económico para cuantificar el potencial de ingresos y la inversión necesaria para construir una comunidad virtual exitosa. A través de ejemplos reales, los autores muestran cómo las empresas pueden adaptar sus estrategias de desarrollo de productos, marketing y servicio al cliente para competir en la economía en línea, construyendo relaciones sólidas con clientes, proveedores y competidores.
Hamelyn
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From 19/09/2022
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