Priceless: The Hidden Psychology of Value- 9781851688296

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Descubre los secretos detrás de las estrategias de precios que utilizan las grandes corporaciones para influir en nuestras decisiones de compra. William Poundstone explora la psicología oculta del valor, revelando cómo los consultores de precios manipulan nuestras percepciones y cómo podemos tomar decisiones más informadas. Con ejemplos fascinantes y experimentos reveladores, este libro te ayudará a entender por qué pagamos lo que pagamos y cómo evitar ser engañados.
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From 19/09/2022
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