The Quest for Loyalty: Creating Value Through Partnerships (Harvard Business Review Book) - Frederic

Autor:		Frederick F. Reichheld
Editorial:		Harvard Business School Press
Año:		1996
ISBN:		9780875847450
Encuadernación:		Tapa Dura
Idioma:		spa
Ilustrador:		...

ECONOMIA. In his bestselling book, The Loyalty Effect, Fred Reichheld made the definitive case for the economic value of loyalty in business. Now he deepens and enriches that picture with a collection of 14 articles and interviews on the same subject from the Harvard Business Review. Here, some of the world's preeminent business leaders and thinkers present their original views on various key aspects of customer, employee, and investor loyalty and on the assumptions and strategies that underlie loyalty-based success. Texto en inglés. Tapa dura con sobrecubierta de editorial ilustrada. Sin subrayados ni anotaciones. Perfecto estado de conservación.