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Autor: TORRES ROMEU, José María. y José Luis de CÓRDOBA VILLAR.-
Edición: Ediciones Deusto, Biblioteca Empresarial Deusto, 1992, Bilbao.
ISBN: 8423409457
Encuadernación: 24x16. Símil piel con dorados. 188 pgs. Contiene gráficas. 650579
Principios y objetivos del marketing.
Spain (Sevilla)
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