Autor: AV Editorial: Promotora de Prensa Internacional Ciudad: España Año: 2003 Páginas: 240 Dimensiones: 1.9 x 1.4cm Idioma: Castellano The word "logo", which should be simply the diminutive of logotype is gradually taking on the meaning of trade mark. As a matter of fact, the word Logotype refers simply to a textual element, whreas trademark refers to its figurative version