AAKER, David A. y MYERS, John G. - MANAGEMENT DE LA PUBLICIDAD (2 VOLUMENES)

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Description of the lot

Autor: AAKER, David A. y MYERS, John G.

ESADE. Hispano Europea. Barcelona 1993 2 vols. con 467+ 589 p. 21,5 cm. Dibujos. Subrayados de ant. prop. L (Ref.39145) publicidad marketing comunicacion empresa

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From 22/09/2010
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