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Fundamentos de marketing. Edward Russell. Index Book 2010. 23 cm. Como nuevo!!
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Condition of the lot: Very Good (new or like new, without any signs of use)
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Fundamentos de marketing
Autor: Edward Russell
Index Book, S.L.
2010
192 pág.
23 x 20 cm.
Ilustrado
ISBN: 978-84-92643448
Como nuevo
Obra rarísima y muy buscada!!!
Esta obra muestra con claridad cómo las agencias de marketing pasan del concepto inicial de un producto a la creación de marcas de éxito. A lo largo del libro, Edward Russell ofrece una introducción atractiva y accesible al marketing que se ha estructurado en torno a las cuatro P (producto, precio, promoción y distribución). Incluye también una importante quinta P: las personas.
Spain (Barcelona)
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